Experts warn overpricing property could lead to lower sale price
Putting your property on the market at too high a price could mean you actually achieve a much lower sale price than you would otherwise, experts have warned. Average house prices fell by 0.3% in July, a fourth consecutive monthly decline. Experts emphasise the importance of pricing your property correctly in a falling market. Maurice Kilbride, an estate agency owner, says that pricing is the "No 1 thing" in the current climate. Lewis Shaw, owner of Shaw Financial Services, advises to price under the market to attract competing buyers. Michelle Lawson, a director at Lawson Financial, suggests road testing estate agents as potential buyers before marketing with them. Maurice Kilbride highlights the significance of energy performance certificates (EPCs) in the sales of homes, suggesting that improving the EPC rating can make a house more saleable.