AI reshapes mortgage advice industry

The rise of artificial intelligence technology is reshaping the mortgage industry, with over a third of homebuyers now using AI to explore their options. Research shared with City AM indicates that nearly half of users find AI the most effective tool for comparing mortgage options. However, traditional brokers have been slow to adopt this technology, with only one in eight incorporating AI into their advice processes. Jacqueline Dewey, chief executive of Smart Money, noted a "disconnect" between homeowners and brokers' priorities, suggesting that the future of AI in mortgages will likely be hybrid, combining efficiency with traditional broker services.

City AM (15/07/2025)